TextMyGov, a smart texting company, empowers municipalities nationwide to communicate more efficiently and straightforwardly with their citizens. While various communication methods are available, such as emails, phone calls, and apps, many municipalities find that text messaging is the most efficient and effective way to connect with their citizens.

Statistics paint a compelling picture of why text messaging is the preferred method. In the United States alone, a staggering 2 trillion text messages were sent in 2021. Text messaging is the primary reason 88% of people use mobile phones. Furthermore, in 2021, 97% of Americans owned a mobile phone. The U.S. boasts 298 million smartphone users, meaning that 85% of Americans own a smartphone. These numbers speak volumes about the widespread use and effectiveness of mobile communication.

A study from Moorpark College highlights the exceptional effectiveness of text messages. With a staggering 45% response rate and an impressive 98% open rate, text messages have proven to be an incredibly powerful communication tool. Furthermore, 90% of texts are opened within three minutes of delivery, a significantly higher rate compared to emails with a 25% open rate and a less than 7% reply rate.

A market study from Heady reveals users' high frustration levels when downloading unfamiliar apps for purchases. On a scale of 1 being “Not at all frustrating” and 5 being “Extremely frustrating,” 68.5% rated their frustration as 4 or higher, and 90.8% rated their frustration level as 3 or higher. Additionally, the technology analysts at Compuware reported that 80 to 90% of all downloaded apps are only used once and eventually deleted by users. This underscores the need for a more user-friendly communication method, especially when the average opt-in rate for push notifications was 67.5% in 2019. 

Text messaging is more than just a communication method; it's a tool for fostering personal connections. It's quick, convenient, and tailored to the individual, which is why it's not surprising that a recent survey found that 63% of respondents prefer text messaging as their communication method of choice. According to the Pew Research Center, 97% of smartphone owners text regularly. Text messaging allows for more personalized and engaging interaction, making citizens feel more connected to their municipalities.

Texting offers several advantages:

• Speed: In a fast-paced world, people seek instant answers, and texting provides that quick solution.
• Convenience: Text messages can be sent anytime from anywhere, making them a practical option regardless of location or circumstance. 
• Personalization: One-on-one texting and even notification groups make citizens feel valued and build greater trust between them and their local governments.

TextMyGov is dedicated to helping municipalities and their citizens communicate more efficiently, conveniently, and personally through innovative smart texting solutions.

#TextMyGov #NoApps